Medical marketing is a tricky beast. When you’re working on problems important enough that they affect the lives of patients and physicians, answering simple marketing questions like “Who is your customer?” can often be forgotten. When you feel that your solution can improve the lives of everyone, why would you need market segmentation?
Join Health Innovators and our forum of experts as we dive into the common pitfalls of medical marketing, as well as their tips and tricks of the trade!
Our Speakers are:
Joe Jensen, CEO, Jensen Consulting
Joe Jensen helps Central Florida business leaders make smarter marketing investment decisions. Grounded in data insights and Fortune 100 strategic processes, together we’ll build and execute a great plan. Joe has 18 years of marketing experience, with 14 of those being the head of marketing. Some of Joe’s career highlights:
– Chief Marketing Officer of IndieBox, a consumer subscription box service, which grew 68%
– Director of Marketing Communications for Noble, which grew from $5.7M to $20.5M, winning the 22nd fastest growing company in Central Florida, 88th fastest in Florida and 2010th fastest in the USA
– Director of Marketing, NeoMedia Technologies, the world’s leader of mobile marketing, which grew over 400%
– Began career at Fortune #92 Tech Data Corporation, $21 Billion in annual IT sales, managing the channel marketing for IBM, Fujitsu and Intel while being mentored by the Director of Marketing, achieving 100% of quarterly goals for four years
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